Event Info //

As early as in Qing dynasty, Gui Zhuang, a Chinese literati, wrote the lines “Drinking wine with friends amid flowers is as pleasurable as playing chess under lush trees” to describe the joy of sipping cups of wine with friends while discussing or composing poems. Libai, the most celebrated Chinese poet, also waxed lyrical about wine, “Clear wine in golden goblets costs ten thousand cash a cup; delicacies on jade platter are costly”.

“Ten Thousand Cups” Premium Wine Expo will be organized by Comexposium (Shanghai). With rich brand resources like Be Spirits, Vinexpo, Sial and Comexposium-Zhongmao Group at its disposal, the Expo will spare no effort to build a one-stop platform for communication and purchasing. The first Expo will be held concurrent with Vinexpo Shanghai from October 20 to 22, 2021 in Shanghai World Expo Exhibition & Convention Center, with an estimated exhibition area of over 10,000 square meters.

The Expo will encompass alcoholic drinks like wine, spirits, beer and fruit wine and is expected to draw thousands of premium importers and traders. A catalogue of important events such as master classes, seminars and wine tasting will be held during the Expo to give you a chance to learn through multiple channels how to plump for the suitable wine in terms of which wine to go with food and wine-making techniques.

We will work to help domestic and foreign wine importers, traders and chateaus penetrate the Asia-Pacific wine market, establish their brand image, and promote the development of high-end service platforms for trade exchanges. Meanwhile, we will provide professional and efficient services to the audience of the wine industry.

Highlights of Exhibition //

International network

With offices in 22 countries and regions worldwide, the organizer boasts international network and tremendous resources in Asia, Asia-pacific, Europe, Middle East and North America, giving a boost to enterprises’ export.

Incredibly reliable exhibition organizer brand

The Expo will be held by Comexposium, an extremely influential exhibition and meeting organizer. Comexposium regularly holds 389 international exhibitions and meetings of over 135 brands every year in France and 17 countries around the world. It has received over3.5 million professional audience and more than 48, 000 exhibitors and built efficient face-to-face and digital business communication platforms for 11 rapidly developing professional field worldwide, helping companies expand business.

Powerful strategic partners

With abundant brand resources of Comexposium like Be Spirits, Vinexpo, Sial and Comexposium-Zhongmao Group at its disposal, “Ten Thousand Cups” Premium Wine Expo will facilitate trade exchanges and provide professional and efficient services to friends of the wine industry.

Diverse and high-end concurrent events

A catalogue of important events such as master classes, seminars and wine tasting will be held during the Expo to give you a chance to communicate with wine gurus and learn through multiple channels how to plump for the suitable wine in terms of which wine to go with food and wine-making techniques.

Widely supported by professional organizations

“Ten Thousand Cups” Premium Wine Expo is supported by hundreds of media and associations, and audience of all stripes is waiting for the event with bated breath. After many years of development and accumulation of experience, Comexposium will invite professional KOL to attend the event, proffering ideas about the latest development of the wine industry.

Our Exhibits //

Wine
Spirits
White Wine
Craft Beer
Fruit Drinks
Other Alcoholic Drinks

Exhibitors //

Visitors //

InvestorWine collectors, wine lovers, high-end clubs and investors who want to enter the wine industry;
Circulation fieldLiquor distributors, agents, wholesale traders, retailers, importers, online merchants, etc.;
Import distributionImported wine/spirit/sake/shochu liquor distributors, purchasers, supermarkets, imported supermarkets, etc. in domestic provinces and cities;
Retail fieldLarge supermarkets, department stores, hypermarkets, convenience stores, etc. in domestic provinces and cities;
Catering industryVarious large, medium and small interstellar hotels, medium and high-end restaurant chains, Chinese and Western restaurants, etc.;
Bar clubBars, cafes, clubs, KTV, etc.;
Group buying channelsNational government agencies, large commercial groups, commercial complexes, etc.;
Association MediaInternational traders, purchasers, import and export units, etc.;
Retail fieldInternational and domestic provincial and municipal industry authorities, liquor merchants associations, media, etc.

Events //

Media //